Research on low-carbon supply chain decision-making under different incentive models

Abstract Considering the low-carbon supply chain led by one manufacturer and followed retailer, market demand is influenced investment of product promotion degree emission reduction. Stackelberg game theory used to construct models with no-incentive model three incentive models, respectively. The equilibrium solutions products promotion, reduction, demand, cost-sharing ratio retailer’s government’s manufacturer’s products, as well profit are obtained in four models. Finally, results, we provide some policy suggestions for management practice a chain.